As of April 2025 in the Stevenage area (postal area code SG) we track a total of 327 sites, made up of 280 independent sites and 47 franchised sites. Of the 280 independent sites listed, 182 are SMR (service, maintenance and repair) sites and 85 are used car sites and 13 are combined sites.
Ford has the most franchise contracts of any brand in this area. Within the Stevenage area there are a total of 37 brands represented by franchised sites. 39 franchised contracts are owned by 6 groups of which Norton Way Motors Ltd is the largest.
Autosites is a powerful ally in any network planning analysis. It is also essential for undertaking competitor intelligence studies, comparing the landscape of franchised dealers against independent garages and their specific activities. Where they exist, social media accounts are included, enabling opportunities to gain insight for research and the competitive context of an area. This is particularly useful for marketing and relationship building.
For independent garage data, we've made it easy to see where opportunity exists geographically. Simply choose and purchase your required postcode areas.
| Town | Independents |
|---|---|
| Sandy | 45 |
| Hitchin | 41 |
| Stevenage | 35 |
| Royston | 29 |
| Hertford | 22 |
| Letchworth Garden City | 21 |
| Shefford | 17 |
| Biggleswade | 15 |
| Ware | 12 |
| + 13 more towns | 43 |