As of November 2026 in the Southampton area (postal area code SO) we track a total of 575 sites, made up of 419 independent sites and 156 franchised sites. Of the 419 independent sites listed, 293 are SMR (service, maintenance and repair) sites and 111 are used car sites and 15 are combined sites.
Renault Trucks has the most franchise contracts of any brand in this area. Within the Southampton area there are a total of 104 brands represented by franchised sites. 106 franchised contracts are owned by 6 groups of which Snows is the largest.
Autosites is a powerful ally in any network planning analysis. It is also essential for undertaking competitor intelligence studies, comparing the landscape of franchised dealers against independent garages and their specific activities. Where they exist, social media accounts are included, enabling opportunities to gain insight for research and the competitive context of an area. This is particularly useful for marketing and relationship building.
For independent garage data, we've made it easy to see where opportunity exists geographically. Simply choose and purchase your required postcode areas.
| Town | Independents |
|---|---|
| Southampton | 241 |
| Eastleigh | 45 |
| Romsey | 38 |
| Winchester | 36 |
| Lymington | 27 |
| Alresford | 16 |
| Stockbridge | 5 |
| Brockenhurst | 4 |
| Totton | 2 |
| + 6 more towns | 5 |